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Does Telemarketing Do All The Sales Work?

Does Telemarketing Do All The Sales Work?

Submitted by • February 12, 2014

www.121directmarketing.com - It's a common misconception: telemarketing (or any form of lead generation for that matter) does all the work and the salespeople are relegated to the role of a big business cashier.

Humanizing The B2B Telemarketers

Humanizing The B2B Telemarketers

Submitted by • February 3, 2014

www.121directmarketing.com - If B2B telemarketers can be replaced by machines, perhaps it's because they work like them. You can expect more (and get better returns).

Cold Calls Vs. Emails: A 5-Step Litmus Test To Decide Where To Start (Part 1 Of 2)

Cold Calls Vs. Emails: A 5-Step Litmus Test To Decide Where To Start (Part 1 Of 2)

Submitted by • January 30, 2014

www.121directmarketing.com - Call before email or email before call? The jury's still pretty much out on thins one - and probably will be for a long time.

Cold Calls Vs. Emails: A 5-Step Litmus Test To Decide Where To Start (Part 2 Of 2)

Cold Calls Vs. Emails: A 5-Step Litmus Test To Decide Where To Start (Part 2 Of 2)

Submitted by • January 30, 2014

www.121directmarketing.com - if you gave much thought to last post's questions, then congratulations! You are officially halfway to picking either email or phone calls as the best way to start in your campaigns.

Wait! Hold The Marketing Makeover! (For Now)

Wait! Hold The Marketing Makeover! (For Now)

Submitted by • January 8, 2014

www.121directmarketing.com - Nearly half of marketers say they're going to implement changes to their marketing budget this year.

Do Mobile Apps Appeal To A B2B Audience?

Do Mobile Apps Appeal To A B2B Audience?

Submitted by • December 27, 2013

www.121directmarketing.com - Mobile marketing doesn't always mean mobile apps. It depends on the product and how you can adapt to a new kind of business prospect.

Two Halloween Tactics For Telemarketing

Two Halloween Tactics For Telemarketing

Submitted by • December 26, 2013

www.121directmarketing.com - You don't always have to be a vampire for Halloween and neither should your telemarketing campaign be just all about cold calling.

Black Friday And The B2B Shopping Experience

Black Friday And The B2B Shopping Experience

Submitted by • December 22, 2013

www.121directmarketing.com - The rush of Black Friday really highlights the sharpest differences between B2C and B2B marketing.

7 Year-End B2B Prospecting Tips For 2013

7 Year-End B2B Prospecting Tips For 2013

Submitted by • December 17, 2013

www.121directmarketing.com - Prospecting should be at its peak now even when the prospects themselves may not be because of the holidays. Give yourself the year-end push with these 7 tips!

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