QR codes for SmartLabel and connected packaging

Connected packaging uses QR codes on product packaging to connect consumers with digital content, enhancing marketing, education, and engagement across industries like food, cosmetics, and retail. In one QR code, a brand can enhance consumer engagement, meet regulatory guidelines, and support sustainability by limiting the need for additional printed materials. Brands can turn their product packaging into a multifaceted asset in bridging the digital-physical divide.

Consumers engaging with your packaging delivers first-party data you can use to deepen engagement.

With BL.INK, one QR code can deliver all types of content, including ingredients, sourcing, and nutritional information.

Using rules-based link routing, QR codes from BL.INK detect the user's device's language and region to deliver relevant content.