Connected packaging uses QR codes on product packaging to connect consumers with digital content, enhancing marketing, education, and engagement across industries like food, cosmetics, and retail. In one QR code, a brand can enhance consumer engagement, meet regulatory guidelines, and support sustainability by limiting the need for additional printed materials. Brands can turn their product packaging into a multifaceted asset in bridging the digital-physical divide.
Consumers engaging with your packaging delivers first-party data you can use to deepen engagement.
With BL.INK, one QR code can deliver all types of content, including ingredients, sourcing, and nutritional information.
Using rules-based link routing, QR codes from BL.INK detect the user's device's language and region to deliver relevant content.