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B2B Account-Based Marketing (ABM) | Key Account Marketing (KAM)

B2B Account-Based Marketing (ABM) | Key Account Marketing (KAM)

Submitted by • April 17, 2019 www.datacaptive.com

Account Based Marketing (ABM) is the key to access business marketing. Account Based Marketing can lead you to high value accounts & more revenue.
Account Based Marketing is a strategic B2B marketing approach where in the marketing and sales resources are focused on specific high value accounts known as target accounts, rather than on particular individuals.

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