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Environmental Scanning Environmental Scanning

Environmental Scanning Environmental Scanning

Submitted by • May 2, 2013 customwritingtips.com

Environmental scanning can be termed as the procedure through which an analysis of the factors that affect the performance of an organization is conducted. Aguilar (1997).This paper will focus on the external scanning of the environment so as to evaluate the factors that affected or influenced the performance of apple from outside organization.

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