Kicked off with an eye on being a traffic puller to various blogs via links, guest blogging is now facing harsh criticism by Google Webspam head Matt Cutts over its transformation into a spam practice and link-building technique. Some of us might disagree with him but if we step into Matt Cutts’ shoes, maybe we would know how tough it gets for him to pass on the company’s unpopular policies and bear the brunt of subsequent criticism from the opposing end. Frankly speaking, his recent tweet stating, ‘Stick a fork in it, Guest blogging is done!’ definitely comes out as legitimate.
You may be wondering the reason behind this nod! Well, it all started during the rise of guest blogging. Tons of low quality content started swarming on the web. The websites accepting those guest bloggers soon lost their credibility and respect, making Matt Cutts penalizing those wanting to build links.