Marketing as an activity itself comprises various multidimensional tasks, plans, and campaigns, all of which have to be carried out with increasing finesse and creativity every day to keep up with the competitive industry. As such, there are so many things you, as a marketing professional or as a company, might want to achieve through marketing- a primary goal of which is to increase sales and build a rapport with the customer base.
But sometimes even the most detailed marketing campaign falls short of this. That’s where marketing automation can actually step in and fulfil not just this goal, but further make the marketing process easier for you, your marketing team, and your business.
What is marketing automation?
Marketing automation, simply put, takes the early leads of potential customers, nurtures and builds these leads, converting them into actual customers by presenting them with content that is informative and appealing to them so that they feel inclined to purchase. Even if marketing automation cannot directly lead to a sale as such, it can bring the lead to a stage where you and your team can reach out to the potential customer with specific sales intent, and then convert them. As such, marketing automation can be seen not as much as a means to an end, but as a very important component of the larger picture, which paves the way for your success in marketing.
You can also choose which stages of marketing you’d like automated- it could be as simple as automating regular tasks such as sending promotional emails, putting out certain ads, making standard social media posts, or you could take it a notch higher and have the software help with lead generation and tracking. At the end of the day, the very idea behind this software is to increase the efficiency of your marketing tasks and to simplify matters as much as possible.
However, don’t be misled- marketing automation isn’t just some software you push info and leads into, for it to mechanically churn out