When you are running a business, access, and insights from real-time business data have real value. A CRM solution has excellent real-time information about what customers are working on and where you stand in their business decision-making process. When you integrate real-time data from your ERP solution, you now have a data set that shows what you have done in the past, what you are planning to do in the near term future, and what your customers are planning to do that impact your future. This is a robust data set, and by applying analytics and Artificial Intelligence (AI), you can gain real insight into what you can do that would have the most significant impact on your business.
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