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Healthcare and insurance advertisement volumes spike during pandemic concerns

Submitted by • August 25, 2020

"According to data made available by the Broadcast Audience Research Council (BARC), insurance and personal health care sector advertising has grown by 26% during the last four weeks, in comparison to the pre-COVID-19 times.

The BARC report has revealed that advertisement volumes in seconds (average) for insurance companies in pre-COVID times (11 -31 January 2020) was 2,24,535. It dropped to 60,260 seconds between 14 March and 5 June 2020 but increased to 1,99,973 seconds during 11 July to 7 August 2020."

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Voted by greenworld

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