Successful artists not only select the right materials for their art, but also consider how external factors such as lighting may affect their work throughout the documentation, sales, and installation process:
Art is digitally photographed for promotion, both online and in print.
Work is displayed for sale in temporary settings such as galleries and art fairs.
Collectors install and display their new art in their homes.
Buyers can preview art through apps or via online viewing rooms (OVRs) under various virtual lighting conditions.

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