Influencer Marketing Company Fohr Launches its AMP

Fohr, an influencer marketing and technology company, recently launched its Ambassador Management Platform (AMP): a new tool that helps companies attract influencers, creators, and customers to be ambassadors for their brand.

For too long, working relationships between influencers and brands have been established mainly through personal connections and cold DMs—making it difficult for influencers to land campaigns without a direct company contact or preexisting relationship. Brands have historically chosen influencer partners based on who they know personally, lacking the tools to find and judge talent based on their qualifications.

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