Interpreting and Report Findings Assignment Help

The final step in marketing research procedure is reporting and interpreting the findings. The researchers should keep from overwhelming the managers with numbers and fancy statistical techniques. Researchers should present significant findings that are useful in major decisions faced by management. Interpretation should not be left just to researchers. Marketing managers will also have significant insights into the problems. Interpretation is a significant phase of the marketing procedure. if the manager blindly accepts wrong interpretations from the researcher the best research is meaningless .