These days the market is very competitive & none of successful businesses make their decision without research & data. The information or data is considered as most valuable assets for a company with the help of that company can make appropriate decisions towards company development & also knows better their target market & segment, And here market research plays a crucial role.
Market research is a broad subject to understand as its works on different models & methodologies according to business goals. quantitative market research is one of the most considered methods of research, quantitative research is more focused on numerical data & hard facts than people behaviour, attitudes & feelings, some of the effective ways of performing quantitative research, such as:
Personal interviews on larger sample size,
Web & social polls or surveys
Hybrid methods, etc.