A little knowledge is a dangerous thing. When it comes to SEO, many people believe it is either magic or a scam. These SEO myths are born out of ignorance and expectations for quick results. Eventually, it stops business owners from doing SEO for their websites. Don't ignore the underdog of Digital Marketing.
Does SEO matter?
Well, it does. When it comes to closing higher sales, SEO leads have a 16% conversion rate as compared to other channels. According to MarketingSherpa, professional services (e.g. financial and legal) have a 14% conversion from organic traffic (i.e. traffic or visits from search engines like Google).
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