Many companies have realized how important marketing is in the last few decades. They’ve had to adapt quickly to stay ahead of their competitors.
Even non-profit organizations like colleges, hospitals, museums, and symphonies are now interested in marketing. Service companies like airlines, banks, insurance firms, and professional services (lawyers, doctors, etc.) are also using marketing strategies.Religious groups, cultural organizations, schools, and charities now have marketing departments too. They use ads to attract people.