When to Pivot: Reading the Metrics to Adjust Campaign Strategy in Real Time
Every campaign hits a plateau—or worse, starts to decline. The trick is knowing when to pivot. Monitor your campaign daily for sudden drops in CTR, conversions, or ROAS. Rising CPCs with no matching lift in performance are red flags. Look for audience saturation or creative fatigue. When the data tells you something’s off, don’t wait. Test new angles, refresh creatives, or shift budget to different platforms or audience segments. Pivoting isn’t failure—it’s smart, responsive marketing that keeps performance on track.