Smart templates are a lifesaver for all teams—brand, marketing, and creative. Every brand’s goal is to be among the first few names that come to a user’s mind for their particular industry. In order to improve brand recall, digital communication from a brand must be clear, consistent, and effective. Smart templates are fundamental to this process.
Constantly refining your communication process and building resonance with your consumers is how you build brand equity. Traditionally, companies would try to achieve this goal through manual processes and painstakingly build countless creative variants. This isn’t an optimal solution since it requires more resources, both in the form of man-hours and opportunity costs.
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