Woman’s Search for Meaning – Tapping the Female Demographic

If the target demographics of your brand skews females, then tighten your seat belts and get ready for a Women History Month‘s learning ride, because this post is going to take you through the adventure of understanding and targeting a female audience! After all, women have a purchasing power in the United States that ranges between $5 and $15 Trillion, yes it’s a trillion with a T annually and controls over 60% of all personal wealth in the U.S. For the majority of the brands, women represent the bulk of their customer base. It implores the question, why are so many brands marketing to a female demographic with ineffective, outdated, or failed tactics? Is marketing to the female audience a struggle for the brand? If so, then you are not alone. Research of Insights in Marketing shows marketers are often failing to connect with the female audience, with only 9% of women believing they are marketed too effectively.

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