Take a look around you! Do you have any of these: an IKEA furniture, a Parker pen, a FitBit, an iPhone, a Crocin or a BandAid?
It’s surprising that none of these are names of the products but are names of brands instead. BandAid is the best example of a company with a strong brand. The name of their brand replaces the product in itself. However, it’s time that you learn to build a strong brand if you want to prosper and thrive in the marketplace.
Your brand has to establish a relationship with your customers giving them a reason to choose you over the 100 other brands that offer the same product. In today’s world, brands are everything. As a result, every company is striving to set their foot in the marketplace and build a remarkable brand.
You may think that your product is unique and brilliant. However, sooner than later, your product would be commoditized by your competitor brands for a lower price. Hence, if you want to stay in the field, you’ve got to build a strong brand ide
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