“VRUNK: Where Marseille Street Culture Meets Global Style”
VRUNK is a brand that channels the energy of urban culture into bold fashion—infused with music, graffiti, motor-bike attitude and strong roots in its hometown of Marseille. It’s not just clothing; it’s a lifestyle statement.
Brand Background & Identity
VRUNK describes itself as representing “the arts of the street” by blending mode, music, graffiti and urban culture into a collective style.
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The word “VRUNK” itself reportedly comes from local Marseille slang meaning “friend.” In collaboration commentary: “The term ‘VRUNK’ itself derives from local Marseille slang meaning ‘friend,’ a value found at the beating heart of everything this collaborative partnership stands for.”
vanityteen.com
The brand is active online and on social media: their Instagram handle (@vrunkofficiel) has strong following and urban culture aesthetic.
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Signature Style & Collections
Urban, Motor-Inspired, and Collab-Focused
Their design vocabulary includes bold graphics, street silhouettes, oversized fits, tracksuits, hoodies, jackets. From their site: “Hoodies, Survêtements, T-shirts, Vestes” etc.
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They engage in high-profile collaborations. For example, the partnership with Mizuno Sportstyle was noted as “an example of the many sub-cultures that have adopted Runbird as their footwear and apparel brand of choice… arriving in Marseille, we’re greeted by trends … The term ‘VRUNK’ itself derives from local Marseille slang meaning ‘friend.’”
vanityteen.com
They emphasize both style and quality: from the website: “Style / En mêlant designs audacieux, coupes modernes et inspirations urbaines … Qualité / Nous faisons de la qualité l’une de nos principales préoccupations pour garantir confort et durabilité.”
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Aesthetic & Vibe
Very much rooted in Marseille street culture: two-wheeled, motorbike references, graffiti, urban subcultures. As described: “Arriving in Marseille, we’re greeted by trends that lend themselves to decades of sportswear desig