Ad Operations Specialist Role Overview Essentials
An Ad Operations Specialist manages campaign setup, delivery, and optimization across digital platforms. They handle trafficking, troubleshoot issues, coordinate with media teams, and maintain quality assurance. The Ad Operations Specialist also validates tracking tags, monitors pacing, analyzes performance data, and resolves discrepancies with publishers. Their work ensures accurate targeting, efficient delivery, and steady improvement in advertising performance while supporting reporting workflows and operational accuracy across channels.