Boosting Your ROI: Mastering Google Ads Offline Conversions Tracking | Spherical Coder News
Offline conversion tracking refers to a method marketers use to identify sales, subscriptions, and other actions occurring outside of your website. Examples include enrollments in a course, funded deals, starting a paid plan after a trial and phone purchases. UTM codes help marketers to track online and offline conversions, making attributing sales to marketing and PPC ad campaigns seamless. The purpose of tracking offline conversions is to eliminate the data gaps and guesswork.