Content Mapping For Boosting SEO | Spherical Coder News

Content mapping refers to the process of aligning content with the specific needs of your target audience at various stages of the buyer’s journey. It involves defining your audience, understanding what content is needed at different phases of the decision-making process, and delivering content to guide them from initial awareness to a purchase decision.

Content planning is all about organizing your site so that the right content reaches the right user at the right time. Unlike a broader content strategy, which defines goals, messaging pillars, and distribution, a content map is execution-focused. It gives you a clear view of your content, what it is supposed to do, and where the gaps are.