Social Media Marketing Strategy

A social media marketing strategy defines how a company plans, implements and manages its presence on social media. It identifies the target audience of the company's products or services, develops compelling content based upon the interests of that target audience and selects the appropriate social media platforms to reach those target markets in order to meet its marketing goals.

Creating a strong social media marketing strategy will increase your brand's visibility, create ongoing and productive interactions with your customers, and be part of the long-term success of your business. Through the continual monitoring of data and using that data to refine your social media marketing strategy, you can utilize social media as an effective marketing tool.