Performance marketing has become a rapidly growing field in India, driven by the increasing reliance on online platforms for advertisements tailored to consumers. Unlike traditional marketing, performance marketing allows advertisers to pay only for specific actions, making it a highly effective strategy for businesses seeking to generate fast results. Factors contributing to its boom in India include a surge in startups demanding immediate customer acquisition and local business owners recognizing the effectiveness of online marketing. Additionally, the cost-effectiveness of Google and Meta Ads compared to offline marketing methods has led to a significant increase in the demand for performance marketing skills, prompting a surge in relevant educational courses.

Performance marketing has become a rapidly growing field in India, driven by the increasing reliance on online platforms for advertisements tailored to consumers. Unlike traditional marketing, performance marketing allows advertisers to pay only for specific actions, making it a highly effective strategy for businesses seeking to generate fast results. Factors contributing to its boom in India include a surge in startups demanding immediate customer acquisition and local business owners recognizing the effectiveness of online marketing. Additionally, the cost-effectiveness of Google and Meta Ads compared to offline marketing methods has led to a significant increase in the demand for performance marketing skills, prompting a surge in relevant educational courses.